Similar products and “Because you were browsing”: a store that follows your taste
At the bottom of every product you now get similar ones, and if you look at two of the same kind, the home page shows you more of it. The back arrow drops you right back in the store you were in.
Three small things you notice a lot while browsing. First: below every product there is now a “Similar products” row — same category first, then the same store — with a link to see more from that store.

Second: if you open two products of the same kind — two pairs of shoes, two lipsticks — the home page shows a band that says “Because you were browsing” with more of it. If you move on to something else, the band follows. All of that stays in your browser; it is not sent anywhere.

And third, which looked like a detail and wasn't: the “Back” arrow above each product sent you to the whole catalog, and if you were browsing a store you had to find it again. Now it goes back to where you were — the store, the search — and if you arrived from a WhatsApp or Google link, it takes you to the product's store.